Learning to Color In Black and White: A Quick Glance

Posted on February 3, 2023 by DC JAMES

Summary: DC JAMES offers advice on how to create a visual using words, so that people can see what you’re saying while still conveying your message.

We’re living in an “over consumed-communicated” society. Consumers are on information overload. That’s what marketing gurus, Al Ries and Jack Trout, told us 30+ years ago. And that was before the Internet, Smart Devices and Podcasts.

So how can you grab the attention of your audience?

DC JAMES, CEP “The Head Coach”, a marketing and communications mentor among such, offers advice on how to create a visual when you speak, so that people can see what you’re saying. He emphasizes the importance of finding the color in your words and stories, so that you stand out from the “black and white” crowd.

He suggests digging deep to find the color in the things that interest you. He gives the example of one of his mentees, who had to give a pitch about his brand started under the same name of his corporation, to a round-table of professional contractors and investors. By finding the story of his childhood experiences on a farm, he was able to connect to his audience and add color to an otherwise dry pitch deck.

He also suggests that if you can’t find the color on your own, it can be helpful to ask a friend to interview you or even hire a coach.

DC JAMES helps people turn black and white into color, using their words as paintbrushes.

DC JAMES is a marketing and communications coach who helps people stand out from the “black and white” crowd by finding the color in their story, their interests, and their words. With a mission to help people create visual stories that Leap Forward! DC JAMES helps people make an impact in the over-communicated production polluted PENDEMIC world.

Published by DC JAMES

DC JAMES is the modern embodiment of the gifted and versatile Renaissance man. Along with being a successful Life Coach and established Author and Publisher, he is a popular Fitness Trainer, Entrepreneur, and Project and Marketing Consultant. He began his career in the business sector, a career that had lasted an impressive 25+ years. He has worked for companies like Robert Allen’s “Challenge Systems”, Upper Deck, Taylor Made Golf, Watkins Manufacturing, High Definition Cleaning Services LLC and Roehl Transport His versatility and multitude of talents are evident in his past work as a pastoral minister and Worship Arts Music Director. Being an avid music lover, DC James wrote, played, arranged, and produced two music CD projects along with several collaborations and compilations; of with Mat Kearney and Patti Labelle Very early in his life, he has discovered his talents for helping people maximize their personal and professional growth. He studied life coaching under Dr. Joseph Umidi from LifeFormingCoach.com. DC JAMES specializes in motivating and empowering people to achieve their full potential. His books and tools, such as The A.RT.F.O.R.M and Quantum Planning S.Y.S.T.E.M.S have inspired and helped many to make a positive change in their lives. DC JAMES continues to coach and publish books and is a coveted speaker at conferences and network meetings on various topics, including Internet marketing, personal and business credit, fitness, life/relationship skills, project management, event management, arts, music, and transformational strategies for personal development. For DC JAMES, The “HEAD” Coach, a Generalist in specialties of transformational coaching and spiritual guidance are more than just a career choice. They are the opportunity for an individual to make a significant impact on the world and society. View all posts by DC JAMES