Success comes in all sizes

“To not see the promise afar off means its short-lived.” DC JAMES

Take a look at the different milestones you’ve identified for your projects and consider which ones are suitable points at which to measure.

If possible, try to set a benchmark to measure against. Whether it‘s sales, awareness, volume of correspondence, attitudes or some other measure, you can make a much more compelling case that you’ve been successful if you can show a before/after comparison. That means, of course, that you should also measure at the end of the initiative to see whether you’ve accomplished your goals.

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